Superbrands Bangladesh 2025–26 honours 49 leading brands

Superbrands Bangladesh 2025–26 was unveiled at a gala on 20 September at Le Méridien Dhaka, recognising 49 of the country's most influential brands.

The event brought together corporate leaders, senior executives, brand custodians, and industry experts. They celebrated excellence and fostered consumer trust. The evening also included the unveiling of the upcoming Superbrands publication. This book will profile the recognised brands for the next two years.

Superbrands, founded in the UK in 1994, is the world's largest independent arbiter of branding. A Superbrand is defined as one that has the finest reputation in its field. It offers both tangible and emotional advantages over competitors. Achieving this status strengthens brand positioning, enhances prestige, and reassures stakeholders of the company's market leadership.

The 2025–26 selection process was conducted by a distinguished Brand Council. The council comprised experts from multiple disciplines. Brands were evaluated on a 20-point scale. Criteria included heritage, category relevance, perceived quality, performance, and top-of-mind awareness. The highest-scoring brands were invited to avail Superbrands status. Those meeting the criteria were officially recognised.

Speaking at the gala, Ashraf Bin Taj, Managing Director of International Distributions Company Bangladesh (Pvt) Ltd., elaborated on the jury process: "The selection of Superbrands in Bangladesh adheres to the same rigorous global standards that define the programme worldwide. Through a multi-stage evaluation, only those brands that demonstrate consistency, credibility, and relevance rise to the top. These brands secure their place among the Superbrands."

Shariful Islam, Managing Director of Superbrands Bangladesh, added: "A true Superbrand is a name people trust, respect and take pride in. These brands earn confidence by keeping their promises. They stand apart through their values. Tonight, we celebrate those who embody this trust and continue to set new benchmarks for the industry."

The Superbrands publication is a key resource for senior professionals in advertising, marketing, brand management, academia, and media. It will profile each recognised brand.

Since 1994, Superbrands has recognised nearly 45,221 brands in 90 countries. Over 645 publications have highlighted their achievements. In Bangladesh, the fifth edition continues this tradition. It showcases brands that exemplify quality, trust, and distinction.