Secret Recipe unveils new flagship outlet in Bashundhara

Secret Recipe, the international café chain, has officially announced the grand opening of its newest flagship outlet in the heart of Dhaka's vibrant Bashundhara Residential Area.

This marks the brand's 17th outlet in Bangladesh, further strengthening its footprint since its entry into the market in 2017 through Pepperoni Ltd., a concern of Fair Group.

Conveniently located at ABG Tower, Block A, Road 18, Bashundhara R/A, the spacious new outlet is designed to become a landmark destination for food lovers. It offers an extensive menu featuring cakes, pastries, savoury dishes, and a wide selection of beverages.
Secret Recipe has consistently delighted customers in Dhaka and Chattogram with numerous accolades, including the prestigious Best Restaurant and Café Award from the Bangladesh Brand Forum.

The grand opening was officiated by Mr. Mutassim Daiaan, Director of Fair Group. During the inauguration, he remarked:"Secret Recipe has always been about more than just delicious cakes and flavourful cuisine. We aim to be a place where families gather, friendships blossom, and sweet memories are made."
Mr K S M Mohith-UL-Bari, Head of Business at Secret Recipe Bangladesh, added:"This flagship outlet accommodates 80 guests, includes a special meeting room, and offers the full Secret Recipe menu, including our latest addition: kebab platters. Sweet, savoury, and drinks — it's all here."

The launch event was attended by prominent media personalities, including Ms Azra Mahmood, Bulbul Tumpa, and Mr Farhan — The Brown Magician.Also present were Mr Rayan Rahman, Head of Strategy; Mr J M Taslim Kabir, Head of Marketing; and other senior officials from Fair Group.
To celebrate the opening, customers can enjoy a 15% discount on all whole cakes and dine-in orders on June 1st, 2nd, and 3rd, 2025.

Orders can be conveniently placed through the Secret Recipe Bangladesh app and website, as well as via our delivery partner, FoodPanda. The brand continues its partnerships with MFS providers Nagad and bKash, as well as major banks, including BRAC Bank PLC, Dhaka Bank PLC, MTB, and others, which accept both Visa and Mastercard for seamless transactions.