SEB training institute hosts product and sales workshop
Southeast Bank Training Institute organised a day-long workshop on "SEBPLC Products and Service Knowledge, Cross-Selling Techniques, and Effective Marketing Strategy" on January 23, 2025.
The workshop's primary objective was to enhance the professional knowledge of the Bank's employees while providing a comprehensive understanding of the Bank's products and services, such as savings accounts, loan facilities, investment opportunities, and retail and digital banking. This aimed at improving their skills in modern strategic marketing and enriching their experience in cross-selling techniques.
The Bank's experienced and skilled executives and officers conducted the sessions. Additionally, Mr. Omar Nasir Abdullah, Senior Lecturer and Faculty Advisor at North South University, shared valuable insights and guidance with the participants based on his experience and expertise.
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In his closing remarks, Mr.Nuruddin Md Sadeq Hossain, managing director of SEBPLC, emphasised the importance of gaining comprehensive knowledge of banking products and services to expand the bank's business. He further noted that the practice of the highest professional conduct, strategic brand marketing, and cross-selling would ensure the Bank's success and significantly enhance customer service quality.
Sixty officers from the Bank's head office and various branches participated in the workshop. Southeast Bank will continue to organise similar training workshops to enhance the skills of its employees.
