itel launches rugged POWER 80 smartphone with 7,000mAh battery

Global technology brand itel has launched the POWER 80, a rugged smartphone designed for users working, travelling or spending extended periods in demanding outdoor environments.

The smartphone combines rugged protection, extended battery life, AI-based adaptive features and practical performance, while its durable construction is designed to reduce the need for an additional protective case, according to the press release.

Designed around the needs of users working and living in challenging environments, the POWER 80 features an all-scenario rugged protection system engineered to withstand accidental drops, shocks, water, dust and demanding outdoor conditions.

The smartphone comes with SGS 5-Star Gold Drop-Proof certification and MIL-STD-810 military-grade durability.

itel said the POWER 80 also incorporates a cage-frame concept designed to absorb and disperse impact, providing added protection against accidental drops and shocks.

The device supports IP68 and IP69 protection, allowing it to withstand exposure to dust, mud, water immersion, high-pressure water and changing weather conditions.

Beyond its rugged construction, the POWER 80 is equipped with a 7,000mAh battery designed to provide extended power for daily and outdoor use.

The company said the battery supports up to 10 hours of continuous short-video viewing, while its intelligent battery self-repair technology is designed to slow battery ageing and extend its service life.

The smartphone also features a 6.78-inch high-definition display designed to provide clear viewing in strong outdoor sunlight, making it suitable for fieldwork, travel, construction and other outdoor activities.

The POWER 80 is powered by a Unisoc T7250 processor, which is designed to provide efficient performance and low power consumption for everyday tasks.

Running on Android 16, the device offers system-level security and a smooth user experience, alongside features designed to support longer-term software stability and optimisation.

The smartphone also incorporates AI-based adaptive outdoor features that can adjust functions such as display brightness, call noise reduction and 4.5G field signal enhancement according to surrounding conditions.

itel said the combination of rugged protection, extended battery life and adaptive features is aimed at addressing common challenges faced by users working in outdoor environments, including device damage, limited battery life and changing operating conditions.

The company positioned the POWER 80 as a practical device for frontline and outdoor users who require a smartphone capable of supporting both daily communication and work-related activities in demanding conditions.

The smartphone combines military-grade protection, practical hardware performance and a minimalist design in a device intended to remain functional across a variety of outdoor environments.

itel said the POWER 80 reflects its efforts to make rugged and practical smartphone technology accessible to a wider range of users.

Built around the concept "2METER DROP NON-STOP", the smartphone combines rugged protection, cage-frame shock absorption, IP68 and IP69 protection, long-life battery performance and AI-powered outdoor optimisation.

The company said the POWER 80 is designed to provide dependable connectivity and performance for users facing shocks, water, dust and extended periods of use in outdoor environments.