Itel launches CITY 100 smartphone with ai features and bold design for gen z
itel, a smart life brand catering to everyday users, has launched the CITY 100 smartphone in Bangladesh — the first model in its new CITY Series. Priced at Tk11,990, the CITY 100 brings advanced features such as DeepSeek AI, sleek design, and strong durability to the entry-level segment.
Branded under the series motto "Super Fun, Super Strong," the CITY 100 is built for younger users who seek style and substance in one device. The phone boasts a 7.65mm unibody frame with an ultra-flat display that offers a refined aesthetic and comfortable grip. Its 6.75-inch immersive screen features a 90Hz refresh rate, 700 nits of peak brightness, and an 83% wide colour gamut — ensuring smooth visuals even in direct sunlight.
Durability is a key highlight of the CITY 100. It carries an IP64 rating for dust and water resistance and has passed rigorous durability tests, including 1.5-metre drop tests and 25,000 micro-drops. The device comes with a 60-month fluency guarantee and supports a range of accessories including magnetic speakers, card holders and stands — adding both convenience and style.
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Equipped with a 5,200mAh battery and 18W fast charging, the CITY 100 promises long-lasting performance and includes a 4-year battery health guarantee.
The CITY 100 is itel's first smartphone to feature the DeepSeek R1 model, bringing DeepSeek AI capabilities to budget users. These features include text-to-wallpaper generation, image styling, AI translation, image-to-text conversion, AI-powered writing, noise-reduced calling, and voice-activated photo snapping. With a dedicated AI search button for shopping and assistance, it offers an intelligent and interactive user experience.
itel said the CITY 100 is aimed at young users who value both design and innovation, offering them a gateway to AI-enhanced technology without compromising on affordability. The launch marks a strategic move by the brand to make smart living accessible to wider communities in Bangladesh.
