Bata launches back-to-school campaign nationwide
Bata Bangladesh has launched its Back to School campaign, offering discounts and promotional activities for students and parents ahead of the new academic year.
The campaign is running from 1 December 2025 to 31 January 2026 at Bata showrooms across the country. As part of the initiative, customers can receive a 10 percent cashback on purchases made through bKash, aimed at making school footwear more affordable during the peak shopping season.
The campaign coincides with the launch of Bata's new B-First anti-bacterial school shoes, designed to provide comfort and hygiene for school-going children. According to the company, the shoes feature anti-bacterial technology to reduce odour and germs, a breathable fit suitable for long hours, and designs aligned with school uniform requirements. The shoes are available in multiple sizes at affordable price points.
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Bata has also introduced a drawing competition for children as part of the campaign. Participants are invited to illustrate their idea of the first day of school, with seven winners selected each week to receive tablet devices.
The campaign is being rolled out at selected Bata showrooms nationwide, offering families access to school shoes, casual footwear and everyday wear under the promotional offer.
