Baah launches clothing collection initiative to turn used textiles into handcrafted products
Sustainable lifestyle brand Baah is launching "Baah Again", an initiative to collect unwanted clothing from workplaces and turn suitable textiles into handcrafted products through local makers and artisans, including people from marginalised communities.
Participating organisations will host collection days, inviting employees to bring clean clothing they no longer use. Baah will collect, sort and assess the garments before selecting materials for transformation into new products, according to the press release.
For more than five years, Baah has worked with jute, seagrass and upcycled materials to create contemporary lifestyle products. The brand said the initiative extends this sustainable design approach to clothing reuse.
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The collection programme will accept items ranging from old jeans and outgrown children's clothing to cotton garments that are no longer worn.
Selected textiles will be redesigned and made into contemporary products through Baah's network of women makers, former garment workers and artisan communities, including members of marginalised communities newly involved in the initiative.
The initiative will rely on design and craftsmanship to transform suitable garments while retaining as much of their original material and character as possible. It will not involve breaking clothing down into fibres through mechanical recycling.
The resulting products will become part of a developing "Baah Again" collection. Baah aims to establish a commercially sustainable model that returns discarded textiles to use while generating continued opportunities for skilled makers.
Organisations can host collection days at their premises, giving employees a practical way to contribute to clothing reuse. Baah will manage the collection, sorting and assessment of the donated garments.
The brand said its paid and organic digital communications reach more than three million people across Bangladesh each month, offering participating organisations opportunities to publicise their involvement in the initiative.
The programme follows four steps: employees bring clean, unwanted clothing to collection days; Baah collects and sorts the textiles; local makers and artisans transform suitable materials into products; and contributors receive rewards for participating.
Baah is introducing the initiative to multinational companies, banks, clubs, embassies, conglomerates, telecommunications companies, non-governmental organisations, schools and universities, inviting them to host collection days for employees.
Alongside a 25% "Baah Again" reward voucher, the brand is bringing together a limited group of sustainability partners to offer participating employees exclusive deals and experiences.
The partners include Puro, Asus Bangladesh, Bengal Meat, Zeiss Vision Centre by Opsis, Svadha, Tapout Fitness Dhaka, Tarka and Eonbazar, among others.
Their offers will form part of the programme's rewards, giving contributors benefits for participating in the clothing collection initiative. Baah said the partnerships also aim to connect participants with brands promoting healthier and more responsible lifestyles.
