ASUS launches Expert Series business lineup in Bangladesh
ASUS, a global leader in AI PCs and business technology, has officially launched its ASUS Expert Series Business portfolio in Bangladesh, marking a significant expansion of its enterprise-focused line-up for local organisations and institutions.
The launch event, held at the United Convention Center in Dhaka, introduced the ASUS ExpertBook P1, P3, and P5 laptops, along with ExpertCenter desktop PCs and all-in-one solutions, designed for professional users seeking AI integration, multi-layer security, and enhanced reliability.
Equipped with Copilot+ AI features, ExpertGuardian centralised IT management, and enterprise-grade encryption, the Expert Series aims to streamline workflows and safeguard data. All models meet US military-grade durability standards and include NFC login, webcam privacy shutters, and SSD-level security. The line-up also carries EPEAT certification, underscoring ASUS's commitment to sustainability and energy efficiency.
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Speaking at the event, Rex Lee, Corporate Vice President of ASUS and APAC Commercial General Manager of the System Business Group, said:
"ASUS has consistently led the industry in consumer technologies, from OLED laptops to next-generation AI PCs. With the ASUS Expert Series, our goal is to bring that same innovation to the business segment in Bangladesh—empowering enterprises with secure, intelligent, and future-ready solutions for the AI era."
The event was attended by ASUS senior executives, partners, and representatives from public and private organisations. Guests witnessed live demonstrations of the ExpertBook's durability tests and hands-on sessions featuring its AI tools, conferencing features, and energy-saving functions.
The ASUS Expert Series will be available across Bangladesh from next month through authorised ASUS Business partners. Prices start at Tk49,500 for the ExpertBook P1, Tk1,07,000 for the ExpertBook P3, and Tk1,40,800 for the ExpertBook P5 flagship model. All products include commercial support and a three-year international warranty.
