Akij Bashir group enters cable market with three-layer insulated wires
AkijBashir Group has officially entered the electrical wire and cable sector with the launch of its new brand, AkijBashir Cables, unveiling Bangladesh's first three-layer insulated cable manufactured using advanced technology.
The newly launched cables feature pure copper construction with three-layer insulation, designed to offer enhanced protection and heat resistance up to 105°C. This innovation sets a new benchmark for electrical safety in the country, addressing the increasing safety requirements in residential, commercial, and industrial electrical installations.
The brand was formally launched on 8 January 2026 at the Bangladesh-China Friendship Conference Centre in Dhaka, in the presence of industry professionals, business partners, trade leaders, and other key stakeholders. The event marked a significant addition to Bangladesh's rapidly expanding electrical wire and cable sector.
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AkijBashir Cables has commenced operations with 32 showrooms across the country, ensuring immediate nationwide availability. Launched with the tagline 'Confidence Within', the brand reflects the group's focus on safety, reliability, and long-term performance.
The brand was officially unveiled by AkijBashir Group Chief Operating Officer Mohammod Khourshed Alam, in the presence of the group's top management, including Deputy Managing Director Helal Ahmed and Head of Business – Cable Operations Mohammad Omar Faruke, along with other senior officials.
Speaking at the event, Mohammod Khourshed Alam said that, backed by AkijBashir Group's long-standing credibility and advanced manufacturing capabilities, AkijBashir Cables has entered the market with a comprehensive, quality-driven portfolio of electrical wires and power cables designed to meet the needs of residential, commercial, and industrial applications.
He added that the brand is expected to establish itself as a trusted choice among homeowners, electricians, engineers, contractors, and retailers. Leveraging a showroom-led nationwide distribution network, AkijBashir Cables aims to deliver safe, reliable, and future-ready electrical solutions, contributing to secure power connections across homes, industries, and infrastructure in Bangladesh.
With the launch, AkijBashir Group strengthens its commitment to innovation, quality, and national development by expanding into a sector that directly impacts everyday safety and progress.
