SRL Group announces strategic distribution partnership, upcoming product launches in Bangladesh

SRL Group has announced a series of strategic developments aimed at expanding its footprint in Bangladesh's mobile handset market, including a nationwide distribution partnership and upcoming product launches.

AMH Enterprise, a concern of SRL Group, has signed a distribution agreement with Grameen Distribution Limited (GDL) to roll out the internationally recognised IPRO mobile brand across the country, reads a press release. 

The partnership will initially focus on 2G feature phones, with plans to expand into the smartphone segment in the near future.

The partnership marks a significant step in enhancing SRL Group's international collaboration and expanding its diversified product portfolio in the local market.

In another major development, Shabab Ribab Trading Limited (SRTL), also a concern of SRL Group, has been appointed as the exclusive national distributor of the PLUZZ mobile brand in Bangladesh. 

PLUZZ is a concern of BWG, a renowned China-based company, and is currently operating in 17 countries. SRL Group is the first company to introduce the PLUZZ brand to the Bangladeshi market as its national distributor.

The official market introduction of PLUZZ 4G devices is scheduled for the first business day of January, marking SRL Group's strategic entry into the country's rapidly growing 4G mobile segment.

Commenting on the developments, Md Ajmain Mehnud Hossain, managing director of SRL Group and proprietor of its concerns, said that detailed business planning, operational strategies and market execution plans would be discussed in upcoming sessions.

"These initiatives are aimed at ensuring sustainable growth and long-term value creation," he said.

SRL Group said the new partnerships and product launches underscore its continued focus on innovation, strategic collaboration and delivering quality international products to consumers across Bangladesh.