BCPS trains communications professionals in practical AI skills
More than 35 communications professionals from development organisations, government, media and other sectors took part in the training.
The Bangladesh Communications Professionals Society (BCPS) has organised a masterclass on "AI in Development Communications", training communications professionals on practical applications of artificial intelligence (AI) to improve productivity and communication outputs.
Held at the Unnayan Samannay Auditorium in Banglamotor, Dhaka, on 8 August, the masterclass focused on applying AI to real-world communications tasks rather than simply introducing concepts and tools, according to a press release.
Participants explored how AI can support everyday communications work, including preparing press releases, reports and speeches; developing social media content and communication strategies; conducting research and data analysis; and generating and refining content ideas.
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The training also covered effective prompt writing and responsible AI use, with participants encouraged to combine AI-assisted work with human judgement, creativity, strategic thinking and professional accountability.
The sessions were facilitated by Md Abdur Rouf, creative lead (AI) at Nagad. He has trained professionals from corporate organisations, development agencies and educational institutions on practical AI applications, reads the release.
Maliha Tabassum, assistant professor at the Department of Mass Communication and Journalism at Bangladesh University of Professionals and director of research at BCPS, conducted a session titled "Text-Based Work: Generating Stories, Articles, Presentations and More Using AI".
Tony Michael Gomes, chairperson of BCPS, said effective use of AI would increasingly become an important professional competency.
"AI is not a replacement for communications professionals. It is a powerful tool that can significantly enhance their capabilities," he said, adding that professionals who combine AI with human creativity, judgement and strategic thinking would be better prepared for the future of work.
More than 35 communications professionals from development organisations, corporate communications, media, government, NGOs, educational institutions and freelance practice attended the masterclass, the release added.
Zakia Haq Neela, director of capacity building at BCPS, coordinated the training.
